In today’s digital age, exhibiting at trade shows can be challenging. With so much technology on the show floor, it’s easy for your presentation to get lost in the noise. In this article, we’ll explore what “tech noise” is and how you can ensure your exhibit’s presentation stands out amongst the competition. Understanding Tech Noise […]
Any important task has its fair share of challenges, difficulties, and outright problems that will occur. That includes when you’re putting on an exhibit at a show. However, what makes you a top professional is the ability to problem-solve and still accomplish vital goals. Consider common struggles that occur on the show floor and how […]
Trade shows are crucial to business success. They provide opportunities to meet vendors, prospective clients, and competitors. A business risks revenue without an adequate showing at a trade show, which is why creating an exciting and in-your-face booth design is paramount. If you want to gain the attention of clients and vendors, you need to […]
Predicting customer habits, likes, and dislikes may seem confusing at first. However, learning about where your product is on a shelf can influence how often people buy it and can help you think about your marketing strategy. A common phrase that relates to this phenomenon is “eye level is buy level,” which refers to how […]
When businesses attend events such as trade shows and conventions, they have to make the most out of those opportunities. At events where first impressions are everything, the staging and presentation materials that they use can have a big influence on how attendees perceive a business. Here are a few reasons why it is so […]
Communicate Your Actual Budget With Bidders People fear that sharing a budget means spending it all rather than being conservative. However, the experience is like home buying; without a reference figure, there is miscommunication, frustration, and, worst of all, wasted time. For best results, provide a budget range. Communicate what exactly is included in the […]
Over the last couple of years, trade show exhibits have taken a hit due to a worldwide pandemic. Many professionals have had to improvise and sell products without relying on the exposure and excitement generated from trade show displays. Even though the pandemic isn’t technically over, society is slowly trying to return to the way […]
Did you know… that the most important information learned by tradeshow vendors is found in exit surveys? It’s true. Exit surveys are a great roadmap tool, to learn what brand strategies reach and inspire consumers to engage with, and buy products. Want to take a test drive on this, but not sure what questions to […]
The pandemic halted live trade show events while social distancing became the universal norm. However, with vaccine rollouts and in-person contact now occurring worldwide, trade show managers and industry professionals see a bright light since the close of 2020. Enthusiasm for live events is growing and with it, the desire to launch conventional trade shows. […]
Given the pandemic times we’re in, businesses are getting used to the idea of trying new outlets to drum up business and to stay relevant online – especially since so many businesses have gone digital in a big way. Virtual events are at the top of the digital marketing list when it comes to making […]
