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The Top Trends and Statistics You Need to Know for Effective Video Marketing in 2024

Video marketing is a transformative tool for businesses and digital marketers, and its power is evidenced by the projected 82% share of global internet traffic by 2025. As the new year unfolds, it’s crucial for businesses, including small enterprises and digital marketers, to remain informed and adapt to emerging trends and statistics in video marketing. […]

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Custom Displays vs. Standard Displays: Which is Right for Your Next Trade Show?

Regarding trade shows, your display is one of your most essential tools for attracting and engaging potential clients. With countless options to choose from, determining whether a custom or standard display is the right fit for you can be a challenge. In this article, we’ll walk you through five types of standard displays, highlighting their […]

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How to Stand Out in a World of “Tech Noise”

In today’s digital age, exhibiting at trade shows can be challenging. With so much technology on the show floor, it’s easy for your presentation to get lost in the noise. In this article, we’ll explore what “tech noise” is and how you can ensure your exhibit’s presentation stands out amongst the competition. Understanding Tech Noise […]

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Top Tips for Dealing With Mishaps and Setbacks on the Exhibit Floor

Any important task has its fair share of challenges, difficulties, and outright problems that will occur. That includes when you’re putting on an exhibit at a show. However, what makes you a top professional is the ability to problem-solve and still accomplish vital goals. Consider common struggles that occur on the show floor and how […]

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Refresh Your Trade Show Booth in 3 Cost-Effective Ways

Trade shows are crucial to business success. They provide opportunities to meet vendors, prospective clients, and competitors. A business risks revenue without an adequate showing at a trade show, which is why creating an exciting and in-your-face booth design is paramount. If you want to gain the attention of clients and vendors, you need to […]

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3 Ways Positioning of Your Product Makes a Difference in Stores

Predicting customer habits, likes, and dislikes may seem confusing at first. However, learning about where your product is on a shelf can influence how often people buy it and can help you think about your marketing strategy. A common phrase that relates to this phenomenon is “eye level is buy level,” which refers to how […]

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The Importance of Exhibit Design

When businesses attend events such as trade shows and conventions, they have to make the most out of those opportunities. At events where first impressions are everything, the staging and presentation materials that they use can have a big influence on how attendees perceive a business.  Here are a few reasons why it is so […]

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5 Tips on Building Your New Exhibit

Communicate Your Actual Budget With Bidders People fear that sharing a budget means spending it all rather than being conservative. However, the experience is like home buying; without a reference figure, there is miscommunication, frustration, and, worst of all, wasted time. For best results, provide a budget range. Communicate what exactly is included in the […]

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Top Reasons to Get Back to Attending Tradeshows in Person

Over the last couple of years, trade show exhibits have taken a hit due to a worldwide pandemic. Many professionals have had to improvise and sell products without relying on the exposure and excitement generated from trade show displays. Even though the pandemic isn’t technically over, society is slowly trying to return to the way […]

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Effective Exit Survey Questions for Tradeshow Booth Attendees

Did you know… that the most important information learned by tradeshow vendors is found in exit surveys? It’s true. Exit surveys are a great roadmap tool, to learn what brand strategies reach and inspire consumers to engage with, and buy products. Want to take a test drive on this, but not sure what questions to […]

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