3 Ways Positioning of Your Product Makes a Difference in Stores

3 Ways Positioning of Your Product Makes a Difference in Stores

Predicting customer habits, likes, and dislikes may seem confusing at first. However, learning about where your product is on a shelf can influence how often people buy it and can help you think about your marketing strategy.

A common phrase that relates to this phenomenon is “eye level is buy level,” which refers to how the products people see directly in front of them,  while walking through a store, are often the ones they purchase.

1. Impulse Buys Matter

While some people may have a clear idea of what they want before ever setting foot in a store, many other people are just shopping for whatever catches their eye. Taking advantage of that opportunity can help your product reach potential customers who are merely searching for any item they may want to impulsively buy.

This kind of purchase typically does not even require any previous advertising, since people may frequently go to a store just out of habit. Having your product somewhere where it is easy to see and interesting enough to catch people’s attention is helpful in this situation. You never know who will be wandering around a store and decide to purchase your product based on a few seconds of scanning the aisle for something new.

2. Looking Down Is Not As Common

Having items sitting on the lowest shelf can sometimes hide them from someone who is just quickly glancing around, looking for the kind of product you are selling. While they may sometimes take a bit of extra time to search further, you risk someone leaving without even noticing your product. Shoppers could fail to compare all the choices that are on the shelves.

Customers may also notice other similar competitors first, which can lead to them choosing their version over yours. It can be a frustrating experience to bend down and search for an item sitting on a shelf below waist level. Heavier products that are harder to lift up may end up placed on the floor or the lowest shelf so they don’t fall on anyone from above.

3. Some Spots Are More Lucrative

Since the average height of most people falls within a certain range, the first place many eyes land while entering an aisle is around the third or fourth shelf up. Fewer people will crane their heads up to see what is above those shelves, which means there is a smaller likelihood of them ever considering buying those products.

While some children may spot lower spots, the vast majority of adults will hesitate to look above and below eye level for all the products they scan. Being aware of how the placement of your product makes a difference can help you if you are deciding how to spend your marketing budget.

Staying Savvy While Planning

Prioritizing getting the word out about your product and all the good it can do is important. After learning more about how important eye level positioning is and why it can potentially help your product get more attention, you may want to learn more about custom event management by contacting Dimensional Exhibits at 910-292-2202, today!