Custom Displays vs. Standard Displays: Which is Right for Your Next Trade Show?

Custom Displays vs. Standard Displays: Which is Right for Your Next Trade Show?

Regarding trade shows, your display is one of your most essential tools for attracting and engaging potential clients. With countless options to choose from, determining whether a custom or standard display is the right fit for you can be a challenge. In this article, we’ll walk you through five types of standard displays, highlighting their features and outlining the benefits of opting for custom displays.

LED Lightboxes

LED Lightboxes are a must-have in modern exhibit design. They come in various forms, including tabletop displays, portable displays, hanging signs, and modular systems. With their even lighting, LED lightboxes make your graphics stand out, improving visibility. Whether you’re using standard or custom displays, LED lightboxes are always a fantastic addition.

Pure Budget Portables

Pure budget portables consist of basic displays, like banner stands and tube systems, that offer functional and lightweight solutions. While these displays are affordable and serve their purpose, they may not be as durable or long-lasting as other options. As a result, reusing them for multiple events might pose a challenge. Customization options are also limited. However, if you’re looking for a cost-effective solution for a smaller event, pure budget portables could be the way to go. Keep in mind that these displays may need to be replaced more frequently.


Portable displays of higher quality share similarities with budget options while offering additional accessories like shelves, monitor stands, and counters. Not only are they lightweight and functional, but they also exude a more professional appearance. Enhanced packaging facilitates easier transport and storage. If you have a limited budget but prefer a display with a polished look, consider a portable display.

Portable Modular

Portable, modular displays offer more options for customization than portable displays. With the ability to mix and match frame shapes and accessories and the incorporation of durable yet lightweight construction, these displays are a fantastic option. They can be easily repurposed for various events, all while uniquely showcasing your brand.

Modular Wall Systems 

Modular wall systems are double-sided lightweight aluminum panels that can be finished with direct print Sintra or SEG fabric graphics. They are an ideal building block for custom rental displays, as they’re more lightweight than wood panels and come in various shapes, such as flat and curved. These displays are perfect if you need a display that’s larger, has more depth, and provides a more immersive experience.

Custom Displays

So, what are the benefits of utilizing a custom display? With custom displays, you have endless possibilities to unleash your creative vision. You have complete control over every aspect, from the choice of materials to the shape and graphics, allowing you to create a display that perfectly showcases your brand in a one-of-a-kind way, setting you apart from your competitors.

When deciding between a standard display or a custom one, determine your needs, budget, and goals for your next event. While standard displays are affordable, portable, and functional, custom displays offer more creative freedom, the opportunity to impress potential clients, and a unique experience that can set you apart from your competition.

If you need more help designing your trade show displays, consider contacting the experts at Dimensional Exhibits. Headaches and mishaps will eventually occur with your exhibits, but you can deal with them by preparing well. Our reliable team of artists and trade show experts can help ensure your booth stands out among the sea of tech. Call us at (910) 292-2202 for a FREE estimate!