October is a smart time to start looking ahead to your 2027 trade show calendar. Before you book booth space, finalize budgets, or commit to a new display, take a close look at your existing exhibit assets. Your current booth may still have plenty of life left, but it may also need a few updates […]
A well-designed exhibit can attract attention and create valuable conversations, but it first has to arrive at the venue safely and on schedule. Trade show shipping and material handling involve multiple vendors, deadlines, forms, and fees. Without proper planning, exhibitors may face damaged materials, delayed freight, unexpected charges, or a booth that is not ready […]
Turn Exhibits Into Measurable Results Trade shows can be one of the most powerful pieces of your marketing mix—if you know what you’re getting back from what you put in. Booth space, travel, shipping, exhibit design, sponsorships… it all adds up. That’s why measuring the return on investment (ROI) from your trade show program is […]
Smart Strategies to Keep Your Trade Show Booth Comfortable and Engaging Summer trade shows bring big opportunities—but they also bring the heat. Whether you’re setting up indoors in a venue with minimal airflow or outside under the sun, the summer months can be tough on your team, your guests, and your booth materials. Luckily, with […]
Event marketing is a powerful way to connect with your audience, create memorable experiences, and build your brand. But with so many options and tools available, how do you choose the right event marketing strategies? In this blog, we’ll explore different types of events, essential strategies, and tips to create an effective event marketing plan […]
